Write Like a PR Pro

Mary Sterenberg

Why writing is still crucial in a digital and visual world

Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.

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Book Description

Print and electronic communication, social media and even visual messaging all require a core skill: writing. This book is a practical guide to planning and writing strategically, concisely and effectively for many of the communication channels used in the current public relations environment. It connects students to professionals with expertise in different aspects of message creation and highlights the types of writing and other skills needed to be competitive in the current communication job market.