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Write Like a PR Pro

Why writing is still crucial in a digital and visual world

Mary Sterenberg

Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.

Creative Commons Attribution NonCommercial

Contents

  1. PART 1: PR Writing and Planning Basics

  2. PART 2: Writing for Owned Media

  3. PART 3: Writing for Social Media

  4. PART 4: Writing for Video and Visuals

  5. PART 5: Writing for Earned Media

Book Information

Book Description

Print and electronic communication, social media and even visual messaging all require a core skill: writing. This book is a practical guide to planning and writing strategically, concisely and effectively for many of the communication channels used in the current public relations environment. It connects students to professionals with expertise in different aspects of message creation and highlights the types of writing and other skills needed to be competitive in the current communication job market.

Author

Mary Sterenberg

License

Creative Commons License
Write Like a PR Pro by Mary Sterenberg is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Metadata

Title
Write Like a PR Pro
Author
Mary Sterenberg
License

Creative Commons License
Write Like a PR Pro by Mary Sterenberg is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Publisher
The Ohio State University